Press Release

Bring the Showroom to Any Room: Lutron Launches New Immersive Luxury Experience App

Lutron Electronics Co., Inc.
The Lutron Luxury Experience App is a powerful tool that enables users to take an immersive, virtual journey through Lutron lighting, shades, and controls—and visualize how they bring any home to life.

Coopersburg, PA - Lutron Electronics, the trusted leader in architectural lighting, motorized window shades, and lighting control systems, is announcing the launch of their new Luxury Experience App, available now in the App Store. This new iPad app is poised to redefine the way users interact with the Lutron portfolio, offering an unparalleled digital journey through luxury residential solutions.

Immersive Lutron Luxury Experience App Unveiled

The Luxury Experience App is a powerful storytelling tool designed to showcase the power of Lutron’s automated shades, intelligent lighting, and intuitive controls. The app enables users to explore Lutron's luxury residential portfolio from anywhere, effectively bringing the showroom into the comfort of any room.

"We're thrilled to unveil our new Lutron Luxury Experience App, reshaping how users envision lighting, shades and controls at home. This tool provides unparalleled convenience, empowering customers to effortlessly visualize and customize their own spaces from anywhere, reflecting their unique style and preferences. It sets a new standard for a truly personalized home experience"
- Ben Bard, Lutron Luxury Residential VP

Visualize the Lutron Difference with Unprecedented Realism

One of the standout features of the Lutron Luxury Experience App is its innovative camera functionality, allowing users to visualize Lutron products in anyone's homes, seamlessly blending digital elements with reality, facilitating decision-making, and enhancing the overall customer experience.

Enhanced Features Redefining User Experience
The Lutron Luxury Experience App introduces innovative features:

  • Bring the natural light story to life through an interactive scroll simulator, where the user can see how Ketra intelligent lighting syncs with the color temperature of the sun throughout the day.
  • The shades openness simulator enables users to visualize a range of window shade fabrics and openness factors – even placed over their own window using the iPad’s camera -. This capability ensures the selected fabric achieves the optimal balance of outdoor views, light filtering, and privacy in any living space.
  • A keypad configurator allows users to customize and preview keypad designs tailored to their preferences and home interior design.

The Lutron Luxury Experience App is available for download now, compatible with iPadOS 16.4 or later.

About Lutron Electronics (
Founded in 1961, Lutron Electronics Co., Inc., is headquartered in Coopersburg, Pennsylvania. From dimmers for the home to lighting management systems for entire buildings, the company offers more than 15,000 energy-saving products, sold in more than 100 countries. In the U.S. alone, Lutron products save an estimated 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. The company’s early inventions— including the first solid-state electronic dimmer invented by Lutron’s founder, Joel Spira—are at the Smithsonian’s National Museum of American History in Washington, DC.

You can find Lutron’s Luxury Experience App here.

IWL LED Series Luminaires
Newsletter Signup